Got Video? The Video Distribution Matrix Explained
The third element of the successful video production process is Placement. Today businesses have more places to show their video than ever before. Below is a brief discussion of each distribution channel.
Video Distribution Matrix
Video Sharing Sites
YouTube, Vimeo, Revver, HowCast, and more are just a few examples of the many video sites you can upload your video to gain a viewing audience. YouTube is the largest video site.
Social Media
You can share your video on popular Social Media sites like facebook, LinkedIn, Twitter, etc.
Computer Presentations
Put your video in a *.wmv (windows media) format and incorporate it into your PowerPoint presentation. Or just have the video available on your laptop/IPad/Netbook to utilize in sales presentations, demonstrations, etc.
Trade Shows
Videos help bring customers into your booth, making it more inviting and less intimidating. Attendees can view your video from afar and if interested talk with you.
Cell Phones
Most phones play video and some have brilliant Hi-Definition displays that will make your videos pop. Now you have access to your video wherever you go, providing another way to more effectively communicate your message.
IPod Zune
Portable media players are another way for you to conveniently take that video with you where ever you go. Gone are the days of having to lug around big equipment to show your videos.
Ustream Livestream
These are just two live streaming services where you can incorporate your videos when doing live presentations over the internet.
Email Newsletters
While you can’t put a video in your e-mail (too many issues with how e-mail browsers handle video as well as size constraints), you can provide a link to it. Videos are a great way to boost your Click Through Rate.
Blog
Incorporating videos in your blog helps make it more interactive as well as boosting it in search engine rankings. Giving your blog a video will help “spice it up”.
Business Lobby
What better way to tell current customers about some of the other products or services you offer than by having a looping video in your business lobby.
Website
Upload videos to your server and display them on your website or pull them from your YouTube or other video sharing site. Videos will boost your website in the search engine rankings as well as make your site more interactive.
DVD's
Putting your video on DVD gives you many possibilities such as using it in a direct mail campaign, as hand out at tradeshows and more.
Retail
Have your video playing in retail stores – educating customers about your products.
Internet Advertising
Engage new customers by incorporating your video into an internet video advertising campaign with YouTube, TubeMogul, Google, etc.
GoogleTV
Now you can advertise on national cable television channels from the comfort of your own computer with GoogleTV.
Cable On-Demand
Contact your local cable provider and get your video on the On-Demand channel. Your cable representative can provide you with viewer information every month.
Screenvision
Run your video at your local theatre before the show starts.
TV Advertising
Run your video as a commercial on local television or cable channels. Avoid packages and instead pick a few programs that target your audience affordably running it on a consistent basis.
Internet Video Distribution
TubeMogul is a great service that allows you one upload to five internet video sharing sites along with amazing analytics for Free. Increase the number of outlets for a nominal fee.
Advertising on Google TV Explained
Now you can buy National Cable television time on Google TV but do you know what your are getting? While it is more confusing than clear, this article should provide some helpful information about the topic. When advertising on Google TV, the many cable channels/networks can be divided up into one of three categories – National, Satellite and Local.
National - these are spots you would buy from Google network partners like CNBC, Chiller, CBS College Sports, Hallmark Network, the Bloomberg Network and more. These commercials would air on Local Cable providers such as Comcast, Time Warner, etc. as well as Satellite companies (Dish & DirecTV). Your commercial here would not be covered up by cable companies that sell local air time (add insertion).
Satellite - your commercials here would air on Satellite providers such as DirecTV and Dish Network but would be covered up by local cable providers as this is the inventory that they run their own promotional spots and sell to local advertisers.
Local – your Google commercial would air only on Dish Network which represents just over 14 million of the 115 million television homes or 12% of the TV homes in the US.
Television Distribution in the US
Total US Homes – 117,220
Total TV Homes – 115,900
Total Cable Homes – 70,350 (NATIONAL)
Total Satellite (ADS) Homes – 35,500 (SATELLITE)
- Dish Network 14.3 million homes (LOCAL)
Destinations RV Grand Opening
Here is the TV commercial that will be running on local broadcast television stations for Destinations RV, Wisconsin’s newest RV dealership. They are having Huge Sale for their Grand Opening Thursday April 28 thru Sunday May 1st. Closeout prices on 2011 models and Special New Dealer Discounts on 2012′s. If you are looking at purchasing a camper, you won’t want to miss this event!
Growth Coach Testimonials
Here are two video testimonials for Julie Musial, the Growth Coach in NE Wisconsin. Julie has been working with Alan Petras with the Advertising Rainmaker, LLC and also Rob Reis of Absolute Financial. Check out the videos to see what they have to say.
The Dance Company presents – Pinocchio
Don’t miss the Dance Company perform Pinocchio at the Walter Theatre at St. Norbert College Friday March 11th at 7pm, Saturday March 12th at 2pm & 7pm, and Sunday March 13th at 2pm. For tickets, click here.